Facebook, Instagram and TikTok are always worth the effort when it comes to promoting your Alojamento Local — the licensed short-term rental scheme in Portugal, usually shortened to AL. Not convinced? Read on and we will explain why.
These days it is hard to find anyone who is not on social media in some form, for work or simply for the pleasure of it. That alone tells you it is worth setting up a page for your business. Your reach widens immediately, and you get in front of a far larger and more varied audience than you would otherwise.
Think of social media as a natural extension of your website. It is becoming one of the more important ways of getting your business, and what you offer, in front of the people you want to reach.
Used well, it draws visitors to your pages, shows off the properties you have available and, in turn, generates enquiries.
Beyond that, a good social media strategy helps you build a community of people who share an interest in your part of the country. You can tell stories about the area and the property, and gradually earn the trust of people who might one day book with you.
Studies suggest people need to come across a brand up to seven times before they consider doing business with it. Social media is a fairly painless way of getting those seven encounters, wouldn't you say?
